Watch
POVs watch anything that plays on your screen, and tell you where you lost them.
TikToks, Reels, ads, demos, animations: anything that plays on your screen. Your POVs watch it the way they would, and some of them won’t watch to the end. That’s the most useful thing they can tell you.
What you get
- How much they watched. “Watched 18s of 22s.”
- Where they stopped, marked on the timeline. Everything after it is what they never saw.
- Their reactions, each at the moment it was about.
- Their conclusion, in a sentence.
Reactions are given after watching and placed at the moments they were about. They aren’t live commentary.
Ask why they left
Ask why they stopped, or what would have kept them watching.